Welcome to “The Pond,” the whimsical domain of Mike Frey, the Chief Visionary Officer of Paradux Media Group. In his blog, “Beyond the Pond,” Mike extends a warm welcome to fellow enthusiasts, offering a unique blend of musings that reflect his diverse interests and, undoubtedly, captivate yours.
As the Chief Visionary Officer, Mike Frey brings a wealth of experience and a distinctive perspective to his blog. A brief introduction by Mike himself sets the tone—a friendly greeting inviting readers to dive into a space where curiosity, passion, and a touch of humor converge. “Beyond the Pond” is more than a blog; it’s a portal into the mind of a visionary who explores topics that resonate with him, hoping to strike a chord with his audience.
Expect an engaging journey through the realms of Media, Ducks, and Golf—themes that may seem disparate at first but come together seamlessly in Mike’s narrative. The blog is a canvas where each post paints a vivid picture of his interests, and the casual yet insightful tone creates an inviting atmosphere. Whether you share a love for media intricacies, have a soft spot for ducks, or enjoy the laid-back elegance of golf, “Beyond the Pond” promises something for everyone.
Mike’s writing style is a reflection of authenticity, offering readers an unfiltered glimpse into his thoughts and the stories that pique his curiosity. This blog is a testament to the idea that, in the world of Mike Frey, there’s always something interesting just beyond the pond. So, whether you’re a media aficionado, a duck enthusiast, a golf aficionado, or simply someone seeking a refreshing perspective, step into “Beyond the Pond” and let Mike guide you through a delightful exploration of his captivating world.
Using Social Media Apps with Promotions
We’re rolling out social media promotions for a local client of ours. The business will be giving away a pair of season tickets to the Oregon Ducks 2010 Football season. A hot ticket! The Ducks went to the Rose Bowl last year and had been picked to win the Pac-10 again. The Ducks have sold…
Media Fragmentation, It Always Seems To Happen
How much has social media fragmentation affected your audience, and at what cost? Traditional media tries to entertain an audience and keep it so they can then sell advertising within that form of entertainment. While the programming and editorial content have become corporate blah, for the most part, audiences have rushed over to other venues…
Thoughts on Traditional Media Meeting Social Media
I saw a commercial the other night from Coleman, the lantern and overnight camp gear company. They claimed they were the original social network, pretty clever, I thought, and pretty much on target. While brands that target a younger and more geeky (for lack of a better word) consumer with social media never get a…
Social Marketing: Why it matters.
We do believe that social media and social marketing have radically altered advertising. We believe social media can level the playing field between Madison Avenue and local business owners. It’s not a fad; the landscape of social media has changed dramatically over the past three years, and what we see today will dramatically change three…
Who is your ideal customer? Do you really know?
I’ve met hundreds of local business owners in my years of selling media. When asked to describe their ideal customers or clients, they usually explained who they wished their customers were and not who their customers actually were. They may have seen a couple of BMWs or Mercedes pull into their parking lot, and since…
Why the answer should be “Yes” to an Ad Agency
In a lot of cases you could be dealing with several vendors with all the POS, printing needs and all the different avenues that you advertise in or want to advertise in. All of these vendors have their own objective and their own ideas, and while some may be good ideas they may not be what you’re all about, and the y certainly aren’t consistent.
Twitter Marketing Strategy: Tweeting with Frequency
As any good radio account executive or business owner knows, frequency is necessary for radio. I’d argue that frequency is critical for Twitter’s marketing strategy as well. With radio being the active medium, users are usually active in what they are doing while listening. They are getting ready in the morning, driving, playing on their…
Using Social Media Branding Strategy to Build Your Brand
Know your audience! Engage your audience. Social Media is no exception. With little room for error in today’s economy for small business owners, embracing the social media revolution and using it correctly with traditional media is essential. Just as there are keys to success in “Traditional Media,” there are those duplicate keys to success in…
Keeping Media Buying Simple
For most small business owners, dealing with media buying is like an ever-changing alphabet soup. This is primarily because the language of media is cluttered with acronyms. And understanding each acronym is necessary to get the most out of your media buy. AQH, GRP’s CPM, CPP, before web banners, unique users, and social media… for…
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